In the present digital era, when banking has primarily shifted to mobile, the importance of design in banking applications cannot be overstated. One crucial component of app design that significantly affects how the customers feels and how they perceive security and trust is the banking app color palette.
The psychology of color affects how users engage with an app, and selecting the right colors may provide a visually unified brand that encourages confidence and trust. Additionally, accessibility considerations are used while selecting colors for contrast, ensuring that the program is user-friendly for everyone.
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