Email is a powerful marketing tool, but it's crucial to be aware of the regulations that govern it. In this blog article, we'll go through the fundamentals of email marketing law so you can stay compliant and make the most of email. We'll go over how to gain permission from your subscribers, how to write good email content, and what to do if you don't follow the policy. So, whether you're an experienced email marketer or just getting started, keep reading for some helpful advice from PowerPAC plus!
What Is Email Marketing Law?
The CAN-SPAM Act, the first of the major Email Marketing law that exist today, was passed in the United States in 2003. This bylawgoverns all commercial email, including anything that advertises a product or service, announces the launch of a product, or encourages you to visit a commercial website. It applies whether you send a single email of this type or a large number of them. On their website, the Federal Trade Commission has a business guide to the rules.
In a nutshell, the CAN-SPAM Act contains the following major provisions:
- Emails that are commercial or promotional must be labeled as such
- You must be forthright and honest about who you are, how you can be reached (including email and a mailing address), and the contents of your message.
- It is not optional to allow recipients to opt out, and you must respond to opt out requests as soon as possible.
- Because you are responsible for the actions of your subcontractors, it is critical that everyone follows the rules.
As marketers, we are primarily concerned with commercial email, such as newsletters, sale announcements, and product launches. These emails are subject to the more stringent provisions of this statute, which means we must always be careful to label them as advertisements. It also implies that if we refuse to allow people to reject our emails, we may be fined.
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See more: https://www.powerpacplus.org/en/how-to-comply-with-email-marketing-law-legally/
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